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Mastering AI for Business Innovation

AI robot in an office overlooking the city

AI is considered one of the most significant technological advancements in modern history and one that is having a major impact on every industry around the globe. The ability to understand AI applications and harness them to achieve next-level growth and operational success is key to true business innovation in every field.

Transforming the Face of Modern Business

The use of AI is bringing a new level of speed, efficiency, and productivity to a broad range of industry sectors and business functions. 

From a product development perspective, AI accelerates development cycles and speed to market by analyzing market trends and consumer feedback, enabling companies to innovate faster and stay ahead of the competition. Through their ability to help automate tasks, analyze data, and optimize designs, AI tools ultimately support faster time-to-market for products.

In manufacturing and logistics, AI helps automate routine tasks, optimize supply chains, and manage inventory more effectively, allowing businesses to reduce operational costs and improve efficiency and productivity. According to a recent survey of international manufacturers, nearly 70% are already using AI solutions for everything from quality control and demand forecasting to predictive maintenance that enables them to proactively schedule equipment repairs before they result in costly downtime. BMW relies on AI algorithms to automate quality processes along its conveyor belt, while General Electric’s AI software helps the company employ its manufacturing resources more efficiently in order to achieve its sustainability goals.

The Future of AI in Business

In the field of enterprise security, AI helps companies protect data privacy and learn, adapt to, and stay ahead of cybersecurity threats. A recent Forbes study revealed that 51% of business owners surveyed are using AI to shore up their cybersecurity and fraud management activities. For example, Mastercard’s use of AI tools to scan payment data from partner banks helped the company avoid more than US$35 million in fraudulent payments over three years. Also, Amazon’s use of AI to analyze the nearly 750 million cyberattack incidents it logs daily enables the company to identify growing threats.

In the customer service arena, AI-powered chatbots and virtual assistants provide instant responses and create personalized experiences. Companies like Amazon, Walmart, Netflix, and South Korean video game developer Krafton are already streamlining their service processes and bringing greater depth to their customer interactions by offering personalized product recommendations, custom-optimizing search and browsing, more efficient customer service, and improved supply chain operations.

The significance of AI to business and the job market is clear, and while the debate over the proliferation of AI continues, one thing remains certain. “AI will not replace humans,” predicted Ginni Rometty, former CEO of IBM. “But those who use AI will replace those who don’t.”

Let IEEE Help You Unleash the Power of AI for Yourself and Your Organization

Despite its integration into our daily lives, studies show that AI remains a source of confusion for many people. But given the widespread use of AI applications across so many industries, it’s crucial for business managers and other industry professionals to have a solid understanding of AI principles and their impact on business functions. The real challenge, and the ultimate success, doesn’t come from just learning about this transformative new technology, but from applying it effectively in your business.

Check out AI resources from IEEE to help you get up to speed on what you need to know:

The IEEE | Rutgers Online Mini-MBA: Artificial Intelligence Program is designed to demystify AI for business managers and leaders of all levels of understanding and experience with AI, providing them with the strategic insights needed to leverage AI effectively.

The program offers a non-IT view of AI and provides the foundational knowledge to assess AI’s analytical and decision-making capabilities. Learners explore how AI can be used to address business pain points, optimize processes, better serve customer needs, and improve an organization’s bottom line. The specialized 12-week course offers engaging real-world case studies, practical insights, forward-thinking ideas, and an invaluable Capstone Project, where learners will be able to complement their technical skills with a strategic, business view of AI and its real-world applications for themselves and their organizations.

Gain the expertise to navigate the complexities of AI in order to seamlessly integrate it into your operations, transform technological potential into a competitive edge, and innovate with impact. Learn more!

More eLearning courses on AI:

Sources

Holdsworth, Jim and Finio, Matthew. The Most Valuable AI Use Cases for Business.

Pratt, Mary K.  (30 September 2024). How AI is Transforming Business Today. CIO.

Kasumovic, Djanan.  (25 April 2025). Artificial Intelligence (AI) Marketing Benchmark Report. Influencer Marketing Hub.

(8 May 2025). AI Cybersecurity: Role and Influence on Modern Threat Defense. Codewave.

Harroch, Dominique A. and Harroch, Richard D.  (25 April 2025). 15 Quotes on the Future of AI. Time.

Byloli, Shyrath.  (28 July 2023). Examples of AI in Customer Service (From Companies That Do It Right). HubSpot.

(14 May 2025). How Is AI Used in Manufacturing: Examples, Use Cases, and Benefits. Azumuta.

BCG-WEF Project: AI-Powered Industrial Operations. Boston Consulting Group.

Sharma, Rahul.  (11 September 2024). 7 Examples of How AI in Data Security is Transforming Cybersecurity. Protecto.

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