In the rapidly evolving digital era, internet users have become increasingly aware of how their information is collected and used online. According to Norton LifeLock, 85% of adults want to do more to protect their online privacy. As consumers express concern and global regulations tighten, it is important to understand the premise of digital privacy and how to comply with it. 

Data Privacy or Digital Privacy?

Despite similar names and concepts, there is a stark distinction between data privacy and digital privacy. Data privacy refers to when a company or website properly handles sensitive user information such as personal contacts, medical records, financial history, and intellectual property. Data privacy works to prevent unauthorized access to confidential information by governing how data is collected, used, and shared. This concept pertains to both the digital and non-digital realms.

On the other hand, digital privacy focuses specifically on protecting our own information that we knowingly or unknowingly share online. An astonishing 90% of the world’s data was generated in the last two years alone! Most of that information was created or provided by individuals while using the internet. Safeguarding this user data mitigates the risk of web-based attacks, further promoting a more secure and trustworthy cyberspace. Without maintaining digital privacy, bad actors could easily monitor online activities, such as conversations and transactions, leading to harmful interceptions and breaches.

The concepts of data privacy and digital privacy both exist to protect individuals and their private information. It is crucial for internet-based systems to satisfy the level of security required by each of these measures.

Engineering Digital Privacy for All

The responsibility of creating a technical framework that fosters digital privacy falls heavily on engineers. Concurrently, existing and emerging laws have brought big changes to the technical engineering landscape. Soon enough, digital privacy regulations will cover 75% of the world’s population.

By not paying close attention to these laws, companies could be risking data breaches, harsh financial penalties from violations, and jeopardizing their reputation within the industry.

Adapting to changing data regulations has resulted in the creation of the Privacy by Design concept, which incorporates the idea of including privacy in every aspect of the engineering and product development cycle. The emerging role of privacy engineer implements this concept, ensuring that data privacy considerations are integrated into the product design.

Gather the Tools to Operationalize Internet Privacy

Is your team up-to-date on the latest privacy technologies and ethics?

Get ahead with Protecting Privacy in the Digital Age, brought to you by IEEE Educational Activities in collaboration with IEEE Digital Privacy. This four-course program provides a framework on how to operationalize privacy in an organizational context, how to make it usable for end users, and how to address emerging technical challenges to protecting digital privacy.

Connect with an IEEE Content Specialist today to learn how to get access to this program for your organization.

Interested in access for yourself? Visit the IEEE Learning Network (ILN).

Resources

(2022). 2022 Norton Cyber Safety Insights Report: Special Release— Online Creeping. Norton LifeLock.

(3 March 2021). What is Digital Privacy? Definition and Best Practices. Microanalytics.

What is Data Privacy? SNIA.

Privacy By Design. Deloitte.

The Growing Role of Data Privacy Engineering on Technology. IEEE.

Experts, commentators, and pundits alike have been saying it for years: Data is the new oil. The phrase is widely credited to mathematician Clive Humby, who also said, “Like oil, data is valuable, but if unrefined, it cannot really be used. It has to be changed into gas, plastic, and chemicals to create a valuable entity that drives profitable activity. Data must be broken down and analyzed for it to have value.”

Artificial intelligence and automation technology offer new ways to target potential customers, personalize messaging, and recommend products, thereby making data an essential resource for modern enterprises and business decision-making. Companies around the globe collect and analyze volumes of data daily. This highly valued commodity needs to be protected, but so do the individuals who provide it. 

For modern companies, navigating data privacy can seem overwhelming. Different regions may be subject to varying legislation levels. Additionally, citizens of a particular region may still be protected by those laws no matter where they’re presently located. As data privacy regulations grow, companies face constantly changing data management requirements to secure the correct opt-in permission and ensure compliance. Recent data breaches and hacks of Uber, Verizon, Meta, and Microsoft demonstrate how sophisticated hackers have become.

Flawed Practices Lead to Consumer Mistrust

Inferior consumer privacy practices expose businesses to real repercussions, such as an increase in consumer data breaches. In 2021, there were more than 130,000 personal data breaches. These instances led to material losses like fines, but more importantly, loss of trust for current and prospective customers. According to a recent report, 87% of consumers “would not do business with a company if they had concerns about its security practices.” Investments in data protection and privacy fosters consumer loyalty and trust in a company’s products. 

Data Security is Paramount

Without a solid data security platform, your company risks financial penalties for violating data privacy regulations and jeopardizing your company’s reputation. A recent article in Apple Magazine provides six tips for better data security in the workplace:

• Make sure all employees have strong passwords
• Have disaster recovery plans in place
• Create strong firewall and antivirus software policies
• Monitor and analyze your users’ online habits
• Encrypt your data whenever possible
• Invest in employee training programs

Technologies such as artificial intelligence, machine learning, the Internet of Things, virtual reality, and facial and biometric recognition all use or generate personal data. Protecting that data should be a top priority—and training your organization in data privacy can provide a critical competitive advantage. Does your company place a priority on data privacy skills?

Privacy by Design is the Future

Companies should consider both data privacy and security issues daily. According to Lindy Cameron, CEO of the UK National Cyber Security Centre (NCSC), a secure-by-design approach is vital to protecting the growing Internet of Things (IoT) and consumer-connected devices. She goes on to explain how the last decade has seen an increase in significant security risks as “the scale of consumer-, enterprise-, and city-level IoT has exploded in the last decade,” along with a growing dependency on connected technology.

Data privacy is not the domain of just IT departments anymore. Protecting personal data should start in product development—ensuring that every product team member understands privacy by design. For effective results, privacy should be layered throughout the product development lifecycle.

Enhance Your Data Privacy Skills

Engineering and technology professionals must increasingly consider data privacy and security when designing products and systems. As the world becomes more automated, it’s crucial for your organization to understand how to protect its data and devices.

Cyber Security Tools for Today’s Environment, an online 11-course program from IEEE, helps businesses improve their security techniques. Contact an IEEE Account Specialist today to get access to the course program for your organization. Interested in learning about getting access to the course for yourself? Visit the IEEE Learning Network to learn more.

Protecting Privacy in the Digital Age, brought to you by IEEE Educational Activities in collaboration with IEEE Digital Privacy, is a four-course program that provides a framework on how to operationalize privacy in an organizational context, how to make it usable for end users, and how to address emerging technical challenges to protecting digital privacy. Connect with an IEEE Content Specialist today to learn how to get access to this program for your organization. Interested in access for yourself? Visit the IEEE Learning Network (ILN).

Resources

Drapkin, Aaron. (18 October 2022). Data Breaches That Have Happened in 2022 So Far. Tech.co.

Hill, Michael. (24 October 2022). Security by design vital to protecting IoT, smart cities around the world. CSO.

Huang, Helen. (18 October 2022). Putting privacy first: A global approach to data governance. Treasure Data.

Newsroom AppleMagazine.com. (24 October 2022). 6 Tips for better data security in the workplace. AppleMagazine.com.

Talagala, Nisha. (2 March 2022). Data as The New Oil Is Not Enough: Four Principles for Avoiding Data Fires. Forbes. 

Robicquet, Alexandre. (19 October 2022). Why Businesses Don’t Need More Data—They Need Better Data. Forbes. 

In today’s hyper-connected world, phrase “data is king” rings truer than ever. Data now drives our economy. Companies and organizations across industries actively leverage it to gain a competitive edge.

People share information constantly — face-to-face, over the phone, through online forms, and via email or text. Even more varied are the types of data we disclose: addresses, phone numbers, social security numbers, financial data, and health records. Beyond that, our digital footprints include what we buy, what we post, how we unlock our phones, and even how we move through public and private spaces.

Whether we share this information voluntarily or not, countless entities collect it. They use it for purposes we often don’t fully understand.

For Instance, Did You Know…

• Your DNA holds value. When people submit saliva samples to genealogy or genetic testing services, those companies may resell the data to pharmaceutical firms for research or marketing. Kirsten Ostherr, PhD, director of medical humanities at Rice University, warns that this data could also influence life insurance rates, loan interest rates, or hiring decisions. In some cases, law enforcement may access DNA data without consent during criminal investigations.
• Apps track browsing and purchase histories to deliver personalized ads. While some ads, like those for similar clothing items, may feel helpful, others can cross ethical lines. For instance, targeting individuals based on medical conditions can feel invasive or even predatory.
• Social media platforms routinely analyze shared content — photos, videos, and posts — using AI. These algorithms help companies identify patterns and pursue business goals. However, many users don’t realize that “private messages” may not be truly private.

Transparency Is Key

Ultimately, information is power. In all of the above cases, “the user received something in return for allowing a corporation to monetize their [personal] data,” confirmed Louise Matsakis of technology publication Wired.

However, this often-unwitting exchange isn’t something all users take lightly. A recent Pew Research Center study revealed that four out of five people surveyed feel that they have little control over the data that companies or government agencies collect on them and are either “very” or “somewhat” concerned about how companies are using it.

In light of growing ethical concerns and the alarming incidence of personal data breaches and other cyber crime that’s forecasted to incur more than US$10 trillion in damages worldwide by 2025, according to Cybersecurity Ventures, most countries have enacted some level of data privacy legislation that sets parameters around how data is collected, used, and shared. However, these laws aren’t standard across different countries – or even centralized at the federal level, as is the case across the U.S. This gap leaves countries/states to largely enact their own data privacy laws and penalties for non-compliance. For organizations serving a global population, this can be especially difficult to navigate.

Privacy By Design

Given that data privacy definitions aren’t yet standardized, experts say that organizations must take measures to ensure that data privacy and transparency are addressed up-front in order to be more efficient. In other words, personal data will be better insulated and companies will be increasingly protected from the legal and financial repercussions of data privacy non-compliance when they make concerted efforts to build the key pillars of data privacy into their product development process at the outset.

The European Union formally subscribed to this theory by adopting the concept of ‘Privacy by Design,’ a process by which technology is used to engineer data privacy into the development of products at their earliest stages. It’s an approach that savvy companies are watching closely in the best interests of both their customers’ privacy and security as well as their organization’s integrity/brand.

Position Your Organization for Success

The protection of privacy and personal data is an essential human right – one that requires organizations to take action to ensure data privacy for their users. Ideally, data privacy should begin in the product development stage. It’s a best practice undertaken to ensure that every member of the product team understands privacy by design and how to put those guidelines into practice.

Protecting Privacy in the Digital Age, brought to you by IEEE Educational Activities in collaboration with IEEE Digital Privacy, is a four-course program that provides a framework on how to operationalize privacy in an organizational context, how to make it usable for end users, and how to address emerging technical challenges to protecting digital privacy. Connect with an IEEE Content Specialist today to learn how to get access to this program for your organization. Interested in access for yourself? Visit the IEEE Learning Network (ILN).

Cyber Security Tools for Today’s Environment, an online 11-course program from IEEE, helps businesses improve their security techniques. Contact an IEEE Account Specialist today to get access to the course program for your organization. Interested in learning about getting access to the course for yourself? Visit the IEEE Learning Network to learn more.

Resources

Matsakis, Louise. (15 February 2019). “The WIRED Guide to Your Personal Data (and Who Is Using It).” Wired.

“Americans And Privacy: Concerned, Confused And Feeling Lack Of Control Over Their Personal Information.” (19 November 2019). Pew Research Center.

Morgan, Steve. (13 November 2020). “Cybercrime To Cost the World $10.5 Trillion Annually By 2025.” Cybercrime Magazine.

14 December 2022. “Data Privacy Laws: What You Need to Know in 2023.” Osano.

Nudson, Rae. (9 April 2020). “When Targeted Ads Feel a Little Too Targeted.” Vox.

As more governments propose data privacy laws, organizations need to renew their focus on data privacy and protecting their customers’ information. While preparing for the growing number of data privacy laws can be a complex process, organizations that stay updated with new laws will have a much easier time in today’s current environment. However, even as companies improve their systems and policies, customer information could still be at risk. According to the nonprofit Identity Theft Resource Center, nearly 300 million people were affected by 1,862 corporate data breaches last year in the U.S. alone. Past studies from the University of Maryland show that hackers launch attacks roughly every 39 seconds. Recent research shows that 95% of all security breaches were caused by human error. Knowing how to deter online threats before they gain access to your customer database or other critical information could save you and your company a lot of headaches and bad publicity.

Essential Cyber Security Tips

The first step of any cyber security outreach is awareness. At the average company, most employees are not security professionals. Therefore, you need to make sure they are aware of their security responsibilities. Employees will be more inclined to adhere to security procedures if they know the benefits of doing so (and the consequences of failing to meet security measures).

According to Forbes, here are five steps you can take to protect your company and your data from exposure:

1. Update your software and apps regularly
2. Start using multi-factor authentication
3. Implement device use policies
4. Limit network and data access
5. Train your employees

Investing in employee awareness ensures business continuity and protects confidential or sensitive information from hackers. However, it is important to note that because cyber threats constantly evolve, employees need continuous refreshers on protecting company data. Companies should conduct regular training sessions to help employees stay on top of the latest security trends and allow healthy discussion of any issue, potentially in a more open forum so that other employees can weigh in on the issue’s importance.

What are some of the ways that your organization is protecting digital privacy for its customers?

Cyber Security and Data Privacy Training for Your Organization

Privacy has emerged to be a critical aspect of our increasingly digitized world. Technological innovations are progressively becoming more intrusive into our personal lives attempting to extract sensitive personal information. This is often detrimental to an individual when any breach or spillage of data leads to a severe impact such as financial loss or identity theft.

Cyber Security Tools for Today’s Environment, an online 11-course program from IEEE, helps businesses improve their security techniques. Contact an IEEE Account Specialist today to get access to the course program for your organization. Interested in learning about getting access to the course for yourself? Visit the IEEE Learning Network to learn more.

Protecting Privacy in the Digital Age, brought to you by IEEE Educational Activities in collaboration with IEEE Digital Privacy, is a four-course program that provides a framework on how to operationalize privacy in an organizational context, how to make it usable for end users, and how to address emerging technical challenges to protecting digital privacy. Connect with an IEEE Content Specialist today to learn how to get access to this program for your organization. Interested in access for yourself? Visit the IEEE Learning Network (ILN).

 

Resources

Daniels, Jodi. (8 November 2022). Five Tips for Cybersecurity and Data Protection In Small Businesses. Forbes. 

Huddleston, Tom. (20 October 2022). These cybersecurity tips from a former hacker can make you 98% less vulnerable: ‘You’re raising the bar’. CNBC. 

Paul, Shibu. (10 November 2022). Key cybersecurity tips for staff and employers to safe when working remote. Time of India.